You know, my significant other works as a Social Media Community Manager for some rather large brands. With that said, he also works from home. It’s impossible for me not to be exposed to the ins and outs of the business when his office is right down the hall. So, when it comes to the all too holy best practices, I’m begrudgingly well-informed. After all, it’s difficult to filter out the constant term “metrics” over dinner, night after night. As such, one can only imagine the horror I was faced with upon visiting the Chick-Fil-A Facebook page.
I make no qualms about it. I went over there a few days ago with my war paint on. I fully intended to stand with the opposition, and raise hell! Well, mission accomplished! Though, it was at a loss. No matter how many bigots you shoot down with words, fifteen more would pop up to replace them. The ignorance, intolerance, hypocrisy, and hate flying across that page was as exhausting as it was unceasing! Even through the haze of irrelevant biblical quotes and vows of chicken face stuffing: I noticed something odd… My comments, as well as those of the LGBT supporters were disappearing!
Now, I could understand to some extent if only the comments containing profanity or inappropriate language were being deleted. Hell, I wouldn’t even blink if they did away with the threats and sarcastic sexual commentary had vanished. Yet, that was not the case. The Social Media Team for Chick-Fil-A was deleting almost every single comment by the opposition, regardless of content. Meanwhile, the incredibly vile Chick-Fil-A supporter’s posts remained untouched. Now, that’s just going against the rules, folks! In fact, removing negative feedback from your page, while only leaving positive remarks is a deadly sin. Not only are you presenting a dishonest image to the public, but you’re drawing even more attention to the criticism by doing away with it.
Why? Because, people notice!
Yeah, that’s right! You’re further ruining the image of your brand by cleaning up your page.
I mean, what’s happening over there? Are monkeys running this bitch? Gah!
Oh, and repeatedly lying to your customers/ex-customers like they’re idiots isn’t kosher, either: